Why isn't Essentia in my local mattress store?

Most mattress stores aren't too sure what to make of us because our mattresses put conventional mattresses into question.

Example: Shopper says "Is natural memory foam better for me?" If the mattress salesperson answers "yes", all the other models in his store are now deemed unhealthy, putting him in a pickle. That's why we chose to open our own Essentia stores.

What is Natural Memory Foam?

Why don't you use wool?

Why should I choose your mattress over other natural mattresses?

Is your natural memory foam heat sensitive?

Are box springs or foundations required for your mattresses?

What is the product care for an Essentia mattress?

How does Essentia compare to the competition?